The Sense of Fashion Vision

We are the marketplace for fashion.

And like any real marketplace, we are alive: upcoming designers meet trendsetter fashionistas, photographers and stylists exchange views and recommendations as fashion bloggers exchange concepts of personal style,  while shopping, selling and setting new trends.

For designers, Sense of Fashion provides an online shop with built-in marketing tools, a live clientele base and access to clear and open communication with buyers, fans and other designers.

For trendsetters and fashion fans we provide a stage to display original styles, favorite designers and shopping decisions.

To shoppers we offer a variety of unique fashion items from all over the world, and the opportunity to discover young talent just as it breaks through, as well as the chance to buy items which will one day be collector items, alongside one-of pieces, vintage and curated collections from boutique owners.


The Sense of Fashion Team

Daria Shualy, Co-CEO, Founder
Creative director for content on the Web, print media and TV, as well as a former indie fashion designer, who used to make mainly customized and recycled one-of items. Her professional experience includes being Editor in Chief of Alma – a Women and Fashion Magazine for Yediot Israel and Head of the news department at Walla - Israel's leading web portal. She enjoys showing off her style, and loves interacting with indie designers, who she finds to be the nicest most creative folk ever.

Yael Givon, Co-founder, Director of Product Marketing
Yael has a holistic perception of UI, product and marketing which, along with her extensive experience, makes her an expert in this field. She was former VP of Product and Marketing for Speedbit and Director of Marketing for AOL (in ICQ). And she is a valuable consultant to a few interesting web startups. She also holds a BFA from Bezalel Academy of Arts, and is an artist. She loves logic, making dreams come true and her freedom.

 

Ori Levy, Co-CEO
Ori is a seasoned entrepreneur who fell so much in love with the idea of Sense of Fashion and its prospects, that he decided to join as co-CEO. Ori was the founder and CEO of Trendum, which became BuzzMetrics, acquired by Nielsen in 2007. Ori holds a BA degree in business management from the college of management in Israel. He loves soccer almost as much as his wife and daughter, and hates being cold.